With the continuous announcement of favorable new energy policies, more and more gas station owners expressed concern: the gas station industry is facing the trend of accelerating energy revolution and energy transformation, and the era of the traditional gas station industry lying down to make money is over. In the next 20 to 30 years, the state will inevitably accelerate the promotion of the gas station industry towards full competition, and gradually eliminate gas stations with backward operating standards and a single energy supply structure. But crises often also breed new opportunities: promoting the hybrid energy structure may become a new trend in the development of gas station retail terminals.
Favorable new energy policies will restructure the energy supply pattern
The rapid rise of the new energy industry is restructuring the pattern of energy supply. In recent years, the integration of oil and gas and three-in-one (oil + CNG + LNG) have been the policies that the country has been promoting, and local subsidy policies have also emerged in an endless stream. As a retail terminal of energy, gas stations are close to transportation and first-line sales markets, and have unique advantages in transforming into comprehensive energy stations. Therefore, new energy and traditional gas stations are not in opposition, but a relationship of integration and development. The future will be an era in which gas stations and new energy coexist.
Conforming to the development of the times, the transformation of gas stations
When Nokia went bankrupt, its CEO at the time expressed emotion, “We did nothing wrong, but we don’t know why, we lost.” How the gas station industry can adapt to the development of the new energy era and avoid the fiasco of “Nokia” in the past is a difficult problem that every gas station operator needs to solve. Therefore, as a gas station operator, it is necessary not only to perceive the crisis of energy industry changes in advance, but also to understand how to embrace changes.
Strategically, gas stations need to integrate charging stations and hydrogen refueling stations in the new energy industry to create comprehensive energy supply stations, change the situation of a single energy structure, and organically combine traditional energy with new energy. At the same time, it has rapidly penetrated into the non-oil service field, and integrated development has increased operating profits.
In terms of tactics, gas stations must follow the development trend of the times, embrace the Internet, complete smart transformation as soon as possible, gradually get rid of the state of backward operating efficiency, reduce costs and increase efficiency, and let the sales of gas stations soar.
How to achieve the goal of improving the operation and management level of gas stations, reducing operating costs, increasing operating efficiency, and increasing sales of gas stations?
Let the sales of gas stations soar, and the boss continues to lie down and make money
The essence of the Internet is to improve the efficiency of the offline real economy. The same applies to the development of the gas station industry, making the gas station operation system more informatized and intelligent; effectively combining offline marketing with online marketing, and multi-scenario linkage is the best choice for the gas station industry to acquire customers.
Facing the problems of error-prone and low efficiency in traditional gas stations such as manual billing, reconciliation, scheduling, report analysis, etc., many gas station owners are still troubled. How to effectively solve these dilemmas, do a good job in the growth strategy of gas stations, improve operating efficiency and quality, strengthen marketing barriers, and retain high-quality customers? Obviously, the traditional operation and management model is not feasible. If gas stations want to increase sales, they must Realize digital transformation and improve efficiency.
Post time: Jun-30-2023
